Show Transcript

0:01:08 - (Kevin Lowe): Sometimes in life, we get to make the choices. We get to decide where life takes us. Other times, well, other times, it's life that chooses for us. And, well, we're just left to try and figure it out, to piece it together and make good out of it. For today's guest, Jesse Farrell, this is exactly his story. What's up, my friends? My name is Kevin Lowe. I am your host, as well as a transformational life and business coach.

0:01:41 - (Kevin Lowe): What is going on? Hopefully, you're having a great day. The hope is that this podcast could make it a little bit better. This is episode number 214, and I am in the studio with Jesse Ferrell. Jesse is a super cool dude who literally is just doing the thing. He's doing the grind, but he's doing it in a super fashionable, cool way because Jesse is the owner of Upland Clothing Co. A clothing line that he created, he designed, and that he is tearing up the scene in the skating world derived from his love for skating.

0:02:25 - (Kevin Lowe): For those of us who aren't real keen on the term just skating, we're talking about specifically skateboarding. Jesse realized that fashion, it was where it was at. He realized he needed to make something not only look good, but is made and suited for skateboarders. Now, what's crazy, though, is that Jesse's past, as you're going to hear, it's not like he comes from a family of entrepreneurs, a family of fashion designers, clothes designers.

0:02:59 - (Kevin Lowe): No, that's not the story at all. And yet, Jesse, he figured it out. He found a way. He charted his own course, and, well, that's what made me so interested in his story and wanted to learn more. And, well, that's what brought him to be here on the podcast today. Before we dive into Jesse's story, I do want to remind you that if you want to take this podcast maybe to the next level, you want to go a little bit deeper on the stories of my guests or just on the topics that we cover.

0:03:34 - (Kevin Lowe): I want to encourage you to sign up for my mailing list, and that is found inside of today's show Notes. You can just scroll down and click the link that I have provided that will let you get on the mailing list. You'll get an email from me, a little midweek, pick me up on Wednesdays, and, well, that will just have that week's latest podcast episode, plus a link to my new LinkedIn article. Yes, I have been adopting the LinkedIn game, and I am loving it. And so I am publishing a corresponding article on LinkedIn every week that corresponds perfectly with that day's podcast.

0:04:18 - (Kevin Lowe): So if you're interested, please be sure to check out the show notes and check that out. With all of that said, ladies, gentlemen, guys, it's my pleasure to introduce you to today's amazing guest. Here is my interview with Jesse Ferrell.

0:04:38 - (Jesse Ferrell): Honestly, before skating, bro, it's funny. I was playing Yu GI oh cards and, like, Pokemon and okay, okay. Yeah. So I was kind of like the nerdy kid a little bit, you know, kind of just dabbling with the cards. Well, what happened is my buddy, my best friend at the time, I was, like, in middle school, he was all into skating because his dad skated, too.

0:04:57 - (Kevin Lowe): Okay?

0:04:58 - (Jesse Ferrell): That was their whole life. And he was like, dude, quit playing Pokemon and come skate. And I was like, all right, sure. So I gave it a try, and then I enjoyed it. And then probably like, I think 7th grade or something like that is kind of when I started.

0:05:10 - (Kevin Lowe): Yeah, that's cool. Okay, now you got to excuse me. Don't call me a nerd or something, but when we talk about skate, are we talking skateboarding? Rollerblading? What are we talking about?

0:05:24 - (Jesse Ferrell): Skateboarding. Skateboarding.

0:05:26 - (Kevin Lowe): Okay, cool. All right. I guess that's the new lingo. Just skate.

0:05:31 - (Jesse Ferrell): Yeah, that's a little code right there.

0:05:34 - (Kevin Lowe): Yeah, man. Well, that is so cool, dude. So start kind of getting into skateboarding and stuff in middle school. So where did you grow up, though?

0:05:42 - (Jesse Ferrell): So I was born in Jacksonville, but my mom got cancer when I was in, I think, probably around that time, 7th grade. And we ended up moving to this little town called Callahan, which is like a really small country town about like an hour from Jack's. So I pretty much grew up there, but I'm from Jack's, and I was back and forth from Callahan to my grandma's house, which is in Jacksonville. So I kind of grew up in both places, but mainly Callahan because that's.

0:06:07 - (Kevin Lowe): Where I went to school and now, had you gotten into skating before moving to Callahan?

0:06:14 - (Jesse Ferrell): Yeah, like right before. Thank God, because that's what I did in Callahan. That's all I did was just skate every day right from school. I'd bring my skateboard to school, and I would just know after school's out, and I would just walk right into the town because the school was in the town, and I would just skate all day. Callahan.

0:06:29 - (Kevin Lowe): Okay, so that's interesting because I started to ask you, because I'm thinking going from a town like Jacksonville to then a small town like Callahan, I started to think to myself, wow, that probably put a damper on skateboarding because there wouldn't be as many places to skate. But you found places.

0:06:47 - (Jesse Ferrell): Yeah. It actually put me really behind, though, in skating. Even still, I'm behind potentially because there's nothing there. There's no skate park. There's no spots, really. You're like creating your own spots, like, in the street, and they're not good. So I was always good at doing, like, flat ground tricks. Just the flat ground because there's nothing to skate. So then when I got out of Callahan, I was like, oh, now I can go do skate parks. And you just really get kind of deprived of that. So I was always behind.

0:07:19 - (Kevin Lowe): Gotcha, gotcha. So you said, though, that you guys moved to Callahan, and you said that your mom had cancer at the same time. Wow. Now, was it just the two of you or did you have siblings?

0:07:32 - (Jesse Ferrell): Yes, it was just me, my mom, and my brother. And then so she met a guy in Callahan, my stepdad, and they met each other at the job. On the job, because she worked construction. So they met each other at the job, and then she got cancer, and they were like, yo, you got to quit your job. It was breast cancer. And so she was like, oh, shit. So we had to move to my stepdad's.

0:07:53 - (Kevin Lowe): Okay.

0:07:54 - (Jesse Ferrell): Yeah.

0:07:55 - (Kevin Lowe): Wow. So growing up so did you end up continuing finishing school and stuff in Callahan?

0:08:03 - (Jesse Ferrell): Yeah, I never actually graduated, but I did finish the school. They gave me a certificate of completion, whatever that is. But they were just pretty much like, thanks for hanging out for all these years, but I never actually graduated.

0:08:18 - (Kevin Lowe): No, that's very funny. Very funny. Now, so at what point then did you come back to Jacksonville?

0:08:26 - (Jesse Ferrell): All right, so right after I graduated, I was like, I asked my grandparents if I could just live with them for a while, just to get out, know Callahan. And they were like, yeah, you can live with us. So I just moved right back in with them. And I was working at pizza hut at the time, and I didn't have like a car or nothing. So then it's kind of like I had to restart life almost, because in Callahan there's nothing there and no money and stuff like that. So then it's like, I come to my grandma's house, and I'm like, okay, now know, I got to figure out Jacksonville.

0:08:55 - (Kevin Lowe): Yeah, absolutely. Now, good relationship with your grandparents?

0:08:59 - (Jesse Ferrell): Yeah, they're pretty much like my parents. They pretty much raised us. They pretty much raised everybody. They were always that safe home in the family at one point. Everybody was living at their house when we were growing up, just because they've always had a foundation. Everybody else has been divorced, and all these kids just kind of the normal, troubled lifestyle. And my grandparents were the only ones that were stayed together still married type thing, managed their money well, stuff like that.

0:09:28 - (Kevin Lowe): Yeah. They're responsible ones in the family.

0:09:31 - (Jesse Ferrell): Right. Everybody else kind of did their own thing or dabbled with this or failed here or something.

0:09:37 - (Kevin Lowe): Yeah. No, I totally understand. I can relate to my own family. That's what we call my grandparents. I'm like, they're basically the rock, dude.

0:09:47 - (Jesse Ferrell): I think that's the generation, though. I think probably just from the growing up in that era of time, you have to be the rock. That's just exactly.

0:09:55 - (Kevin Lowe): Exactly. And aren't we so glad we got them?

0:09:58 - (Jesse Ferrell): Yeah. Thank God, man.

0:10:00 - (Kevin Lowe): Yeah. So, you're back in Jackson. You're living with your grandparents. You said you started working at Pizza Hut and stuff, but at what point do you dive into the world of entrepreneurship and start getting into the clothing business?

0:10:15 - (Jesse Ferrell): Before I even came back to my grandparents house through skateboarding is know, a lot of the sport is style, how you dress, and so I was already kind of dabbling with it in Callahan. A, you know, it was nothing serious at all. It was just straight up, I'm just messing around.

0:10:33 - (Kevin Lowe): Yeah.

0:10:33 - (Jesse Ferrell): And then I start kind of doing more research. When I come to Jacksonville, I started doing more research, and I start studying brands that were already in Jacksonville. I'm like, okay, so this is possible. This is a thing you can actually do know these people did it. So then I just break out a laptop and just start doing tons of research every day.

0:10:50 - (Kevin Lowe): Yeah. Had you ever thought growing up that you would ever want to do something with clothing lines?

0:10:59 - (Jesse Ferrell): No, not really. I didn't really know what I was wanting to do when I was a kid, like, younger, in high school even. I didn't really know for a fact, because nobody in my family has ever done anything like that. No one's ever been an entrepreneur or anything remotely creative. No one in my family is really creative. So until I started getting into skating more, and then I started watching how people dressed, and I was like and then I started developing my own little style, because on Callahan, I stood out. I was the only know dressed.

0:11:24 - (Jesse Ferrell): How you know, when I was growing.

0:11:26 - (Kevin Lowe): Up, I had no, wow, that is that is some cool stuff. So now talk to me about this, then. It's one thing to say grow up, and you have maybe, say, parents or other family members who own their own businesses and kind of can be, like, a guide to you, but you didn't have that, and yet you kind of took this on. What was that experience like for you, kind of getting to kind of where you are today with your business?

0:12:00 - (Jesse Ferrell): Yeah, obviously, where I'm from, nobody we're from the trailer parks, so there's no information anywhere around us for entrepreneurship, and so nobody in my family was. So when I started getting more serious, and I was like, okay, I really think I would really like to do this. It was like a feeling of defeat, though, in a way, because you're like, I have no help. And I don't mean even financial help. I just mean knowledge wise, there's nobody to ask. Right? There's, like, nobody to guide you or say, hey, man, maybe you should do it this way. There's nobody.

0:12:31 - (Jesse Ferrell): But in a way, it's good, because that creates the ultimate self belief. Honestly, you have to really believe in yourself, you know what I mean? Through that, without help, you're like, okay, well, all I got is me, so I got to figure it out. How bad do you want it?

0:12:45 - (Kevin Lowe): Yeah, and I mean, dude, that speaks a lot to just you yourself, that you were kind of given this passion and drive. I mean, not many young kids have that.

0:12:57 - (Jesse Ferrell): Yeah, because I had this drive when I was young, when I was probably, like, 1617. I was still feeling the same drive, but I just didn't know necessarily what to put the drive into. All I knew is my drive was like, I got to get out of Callahan, and I got to make money. That's not a nine to five, and I can inspire people to that was my drive. I didn't know what it was, though. I didn't know clothing, skateboarding, music, whatever I got into. But it was something that's like, yo, we got to get out of this town, and we got to show people that dreams are possible type thing.

0:13:27 - (Kevin Lowe): Yeah, dude, that's absolutely amazing. So what for you was kind of the kind of pinnacle, that turning point when maybe all these ideas and dreams and stuff really finally kind of took the fast track to turning into something.

0:13:45 - (Jesse Ferrell): When I got featured in GQ magazine is really when things started popping off, and I was like, all right, this is something. Something. I'm onto something. Yeah.

0:13:56 - (Kevin Lowe): Now talk to me. What is that magazine?

0:13:58 - (Jesse Ferrell): So GQ magazine is, like, the biggest magazine in fashion in this whole fashion world, pretty much. And they hit me up through social media and emailed me and was like, hey, would you want to pretty much be in our magazine? And I was like, what? I thought it was a joke. I'm like, no way, bro. Because at this time, this is a couple of years ago. So I wasn't really polished yet. I was still kind of learning, but whatever. They saw something in my brand and I was like, yeah, sure.

0:14:22 - (Jesse Ferrell): So we did it, whatever worked together. And I got the magazine and it came out, and they had a British version, and their magazine came out in British or Britain or whatever over there. And I was like, whoa, this is crazy that I'm even around this. I'm from the little town. How do I get in this?

0:14:39 - (Kevin Lowe): Yeah. Oh, my gosh, dude. I mean, that is so cool. Now, so talk to me about your brand, about the type of clothes you're creating. What is the style? I mean, you're talking to a guy who can't see. Explain it to me.

0:14:57 - (Jesse Ferrell): Okay, so it's pretty much like very clean street wear style. So it's like not a lot of big graphic shirts that have big, bold graphics on it. It's a lot of minimalism. So it's called Typography, which is like a lot of branding through fonts. So you spell upland in different ways, and you use different creative fonts. And that's pretty much like it's just street wear. It's like skateboarding street wear. So it's like big baggy cargo pants with like a baggier shirt and a lot of colors. You use a lot of color palettes and stuff like that. So a lot of branding.

0:15:33 - (Kevin Lowe): Yeah, dude, I love that so much. What has been kind of like the response, and I'm even going to go back to when you really started putting this out there and the world started to know that you weren't just a skater, but now you're entering into this new realm of clothing, brand and stuff. What was the response from friends and stuff? What did they think?

0:15:57 - (Jesse Ferrell): It's kind of funny, man. It's kind of ironic too, because your basic audience, right, when you're younger is just your high school friends. That's pretty much everybody, you know, in life and maybe the neighboring high schools too. Right. I was from this country town, right? So everything that I was making, everyone was like, sure, cool, I guess, right? Because they're like country. It's a country town, so they're wearing boots and stuff, which is cool.

0:16:21 - (Jesse Ferrell): And so I'm trying to kind of create my own brand in an area that they care, because they're like, that's cool that you're trying to do that, and we respect you, and that's really cool, but we can't really support you because we wouldn't wear that, right?

0:16:34 - (Kevin Lowe): Yeah.

0:16:35 - (Jesse Ferrell): So I learned that and I was like, oh, okay, that makes sense. It took me a while to learn that because at first I was like, why does no one like it? And blah, blah, blah. But I was like, oh, I'm selling to the wrong market. You know what I mean?

0:16:45 - (Kevin Lowe): So I didn't realize that you actually started really diving into this when you were still in high school.

0:16:52 - (Jesse Ferrell): Yeah, I was just kind of messing around. And I used to make pocket shirts. That was back when pocket tees were big. You had the little pocket on the shirt and I would cut fabric out and I would fold it into a pocket and then I would have a seamstress lady sew it on for me. And it would be all kinds of different pockets. There would be, like, different patterns on it, like fireworks or whatever. Crazy flamingos or oranges. So it stood out.

0:17:16 - (Jesse Ferrell): And I would dabble with that in high school, but that was really all I was making in high school, was just pocket tees for me and maybe some of my friends. I wasn't selling anything.

0:17:24 - (Kevin Lowe): Yeah. Oh, wow. That is really pretty cool. Now, when we fast forward to today with your business, how does it look like? I mean, are you outsourcing the creation of the clothing?

0:17:39 - (Jesse Ferrell): Yeah, so I have manufacturers that actually make everything from scratch. We work with different fabrics and stuff like that to design the pieces now and different print patterns and stuff like that. So I'm the only one that runs the brand. It's just me, everything, all the decisions, everything. I even model some of my own stuff. But, yeah, we have factories that work. I work with factories.

0:18:01 - (Kevin Lowe): Yeah. That is so cool. Now, kind of curious in the skate scene, do you find, though, that it varies on what people want based on where they're located in the country or the world?

0:18:17 - (Jesse Ferrell): That's a really good question, bro. Yeah, 100%, 1000%. Because when I moved to Jacksonville this is a funny I learned Jacksonville was the same as Callahan, where I'm still selling to an audience that they support you and they're like, what you're doing is so cool because no one here has really done that. But still, we can't support you because we don't wear that kind of stuff. So it took me a while to learn that. So in the beginning when I moved to Jackson, I was dang. Like, I was doing little things in Jax, but I was still, you know, not a lot of people like it. It seemed like, whatever. Right?

0:18:49 - (Jesse Ferrell): And I just recently learned that, like a year or two ago, when I started selling things like California and New York, and when I started selling those to other places in the like, people didn't hesitate to buy it. They just was like, oh, that's so cool. Buy and wear and tag. And I was you know, I was like, what makes these people buy? It so easy. But people where I'm from not and then I started doing market research and all that stuff.

0:19:14 - (Jesse Ferrell): It's very true. Where they live.

0:19:16 - (Kevin Lowe): Yeah, that's pretty cool. Now, do you feel like Mr. Trendsetter you are do you feel like you've had an influence, though, in the area where you're at by starting to see more people kind of adopting this style?

0:19:33 - (Jesse Ferrell): Yeah, for sure. And more than the style I think just the perseverance of just going for what they want to do. I think a lot of the stuff around where I'm at, people are like, okay, this guy did it. I think I could do it, too type thing, whatever it is they want to do. I think I do trends set in that area more than the clothes, because still here, it's like, yeah, it's not a big skate town. There's not a lot of skateboarding here.

0:19:57 - (Jesse Ferrell): Once you know everybody, you know the 50 to 100 people who skate here because it's a beach. So everyone's beaching it and surfing it. Shorts, no shirt, flip flops type thing. But I do think the trendsetting comes from people who want to have a dream and they see that this guy did it and they're like, dang, man, that's Jesse. How did he do that? Maybe I can do.

0:20:19 - (Kevin Lowe): Mean and to be I mean, that's what really kind of captivated me about your story. When I first learned about you, heard your stories, I thought to myself, like, exactly that kind of movie isque type scenario, small town, them blowing it up, but doing something totally different. And why that matters is the fact of what you just said is maybe it will inspire some other kids stuck in a small town to realize you're not stuck there forever.

0:20:56 - (Jesse Ferrell): Yeah. And you can really just do whatever you want, man. It's crazy. Especially nowadays, bro, with all this technology and all the I mean, there's opportunity around every corner.

0:21:06 - (Kevin Lowe): Yeah, absolutely. So when you look at the business today, what are your kind of big hopes dreams where it might could go from here?

0:21:19 - (Jesse Ferrell): So pretty much, man, the next place is like New York City. That's kind of where I've been taking the brand.

0:21:25 - (Kevin Lowe): Okay.

0:21:25 - (Jesse Ferrell): I've been noticing that, well, it's not far. It's only a two hour flight. So one, it's not far, and two, it's just the style there because I've never been in New York, honestly, until like, maybe a year ago or two. I've never even been on a plane. And so I was like when I went to New York for the first time, I was like, whoa, this is like these are my people type know, because everyone's know, everyone's dressed cool and they have their own style. And I'm like, whoa, okay, this is like a really unique place.

0:21:53 - (Jesse Ferrell): I started flying out more, and I started meeting people and getting connections and stuff like that. And I'm like, whoa, this is cool. So, yeah, that's kind of the next step is like New York and Cali. Those are the two places that are the biggest with know.

0:22:07 - (Kevin Lowe): Yeah, absolutely. Do you find that when you go to places like New York, California, do you feel like you're getting even more inspiration for new design?

0:22:21 - (Jesse Ferrell): For sure. For sure. Because right now, let's say I come to the coffee shop and I'm in Jax. Well, the only way for me to get inspired is through my laptop, if I'm researching or on. But, like, when you go to Cali and you're there, you see it in person, and you're, whoa, like, that guy's shirt is pretty cool.

0:22:38 - (Kevin Lowe): What is that?

0:22:39 - (Jesse Ferrell): Or the way he put those shoes with that looks pretty. You know what I mean?

0:22:42 - (Kevin Lowe): Yeah.

0:22:43 - (Jesse Ferrell): So you're really physically seeing it, and you could just walk up to him and know. I walk up to people all the time, and man, what's that? Or.

0:22:53 - (Kevin Lowe): Jesse, man, I mean, you're killing it, and I think this is just so encouraging to anybody because how old were you when you started the business?

0:23:04 - (Jesse Ferrell): So I had a different brand before Upland, and it was called Good Vibe Skate Apparel. Right, okay. How old was I was probably, like, 19 or 20 when I did that, and I got that brand in a couple of stores, and it was just for fun, though. I wasn't, like, doing taxes or nothing like that. And then I changed the name, and I rebranded everything in 2016 to Upland. So from 2016 to now is when Upland has been a thing. But I've been doing clothes before Upland and just kind of learning the ropes.

0:23:35 - (Jesse Ferrell): So I've been doing it for a while, a little while, if you want to count all that time.

0:23:39 - (Kevin Lowe): And, I mean, let's go back and look what the boy is doing with only a certification of completion from high school.

0:23:50 - (Jesse Ferrell): Yeah, and it's so funny, because right out of school, man, I was like, at Pizza Hut. Yeah. I mean, you got to kind of work with what you got. It's funny because when I was at Pizza Hut, I was like, man, I need more money, because know, that was, like, minimum wage. And one of my buddies from school was working at the Port of Jacksonville, which is, like, where all the ships come in with these big cranes. And he was like he just reached out. He's like, hey, you want to get a job here? And I was like, sure. How much does it pay?

0:24:14 - (Jesse Ferrell): I think it was, like, $12 or something. I'm like, yeah, let's go. And honestly, ever since then, when I was working full jobs, like full time jobs, I was just like, all right, next year I need a dollar more. I don't care where I got to go. Who has a dollar more the next year? A dollar more. That was, like, my game plan, because I just had a ticket of completion. All right, we got to make money somehow.

0:24:33 - (Kevin Lowe): No, dude, I love it. What I love about it is this idea that when we talk about education, we talk about high school and all of that. The fact of the matter is that the academics, the math, the science, the doing all that stuff yeah, that's great for some people, but other people thrive in other areas. Yes. So when I listen to your story. I think to myself, you are hope to that kid who feels like, this whole school stuff, I'm not good at it. I don't like it, but I'm good at other things.

0:25:16 - (Kevin Lowe): And yet the school system and stuff tries to kind of bring that down in a way. And I love the fact that your story is like, no, don't give up on your dreams. You can still do awesome stuff being you.

0:25:32 - (Jesse Ferrell): Yeah, man, because in high school, I was a super angry kid, too, and that was part of the reason, because I felt like I was in jail. Really? Because I was like, man, my mind is clicking a different way. I'm like, I know this school thing, whatever it is, it's just not working for me. I'm not resonating with it. But then there was other kids in school who were locked in and focused, and now look at them.

0:25:56 - (Jesse Ferrell): They did, like, college and all this, which is awesome. That's, like, a cool route. I'm like, I don't know how you guys stayed so focused, but their brain clicked in that area. But yeah. So to all the kids that are like, the school thing, I'm like, yeah, you can do whatever you want, man. But those teachers will some of them don't understand it for.

0:26:15 - (Kevin Lowe): Well. Well, jesse, man, I got one last question for you.

0:26:19 - (Jesse Ferrell): Whatever.

0:26:20 - (Kevin Lowe): Yeah, man. We're kind of in this theme that we're just talking about is looking at where you're at right now with the success you've had with the clothing company. What if you were talking to you back in the day, move to this new town, this small, little nothing town, life's kind of in upheaval. What would you say to that kid?

0:26:50 - (Jesse Ferrell): I would say one, you got to stay focused, right? Do not lose sight. Don't let your friends distract you. Don't let parties and fun. I stayed focused. I never partied or anything, but whatever, kid. I would tell myself, stay focused, and as long as you stay focused, it will work out. That's a fact. Because I used to question myself, bro, every day of, like, in my mind, I'm like, I'm taking all the right steps. I don't do any drugs. I don't party. I don't hang out with friends. I don't do this.

0:27:21 - (Jesse Ferrell): I sacrifice here, right? And I was like, it's never working. But now that I'm older, I'm like, all you had to do was just be patient. You know what I mean? You just had to be patient and stay focused and don't let up. Don't let up on the keep the gas going. And you got to reinvent yourself. If something's not working, you got to pivot. All right, what did I do wrong? What did I not you know what I'm saying?

0:27:40 - (Jesse Ferrell): That's exactly what I would say. Focus, because it's so easy to forget your mission when your friends come around. Or maybe you're emotional, right? You don't know how to handle your. Emotions, and a lot of people go party it out or go have fun, and then they distract themselves from the real journey. And then you're 28 and you don't have nothing or whatever, so just stay focused and that time will come.

0:28:03 - (Jesse Ferrell): Yeah.

0:28:03 - (Kevin Lowe): I love it so much. Now, I said that was the last question, but you've made me think of some more. When you talk about staying focused and stuff, do you credit for you having something that you're passionate about, that being like, skateboarding as an outlet, that was a help to you?

0:28:24 - (Jesse Ferrell): Yeah, I think so, because anytime I would feel pain or feel like emotions or something, I just skated it out. So I think skateboarding helped me stay on the right track. And also, the sport of skateboarding is a lot of failure. So you're also learning persistence and failure through that. Right, because the whole point of skating is, like, you do a trick and you mess up and you try again and you try again and you try again.

0:28:46 - (Jesse Ferrell): But then also in the sport of skating is creative freedom. You do whatever you want.

0:28:51 - (Kevin Lowe): But no, I mean, you talk about really about all aspects of your life, including the skateboarding. I mean, the mindset that you have is truly just awesome. And I feel like anybody listening kid, grown, adult, anybody could listen to you, man, and take something away that can be applied to their own life. And, man, I love your outlook on life and the way that you approach things, I think is truly awesome.

0:29:27 - (Jesse Ferrell): Damn, thank you, man. Yeah, I try. I agree. Kid or adult, I think, could listen in and tap in and maybe be like, whoa, what's this guy talking about? Hold on, I haven't heard that before, or something. That's my goal, man.

0:29:42 - (Kevin Lowe): For the people who want to check out your clothes, who want to follow you, where's the best places for them.

0:29:48 - (Jesse Ferrell): To go on Instagram? You could just check it out. It's just Uplandclothing co on Instagram, and then my website is WW uplandclothing co. And then my personal account is just at have all every day we post stuff.

0:30:02 - (Kevin Lowe): Yeah. Well, fantastic, dude. Well, I will be sure that all the links are in the show notes, as always. And Jesse, man, just one last time, dude, thank you so much for taking the time out of your day to be here on the podcast to share your story, your awesome insights on life. You're an awesome guy, man. It.