How does a smalltown girl move to Nashville in pursuit of fulfilling her Country music dreams to then find herself in the heart of the podcast industry?

"If you stick with something long enough and keep

improving, there's no way you can fail."

In today's episode, Angie Griffith shares her journey from pursuing a career in the music industry to becoming a successful podcast host and entrepreneur. She discusses the challenges she faced in the music business and how this would ultimately lead to her interest in podcasting.

Angie emphasizes the importance of authenticity and vulnerability in podcasting and shares her belief that a podcast is the most powerful asset a small business can have. She also talks about her own struggles, trying to make it in an industry that so many others fail to do.



EPISODE AT A GLANCE

  • Podcasting is a powerful asset for small businesses, whether it's used for direct monetization or as a marketing tool.
  • The only way to fail is to not make a decision and stay the same.
  • It's important to be authentic and vulnerable in podcasting to create a strong connection with the audience.
  • Building a successful podcast takes time and commitment, and it's important to stick with it even when results are not immediate.
  • Podcasting can be a valuable tool for creators who are building thriving brands and businesses.



LINKS & RESOURCES

MENTIONED IN THE EPISODE



BE IN THE KNOW!

CLICK HERE to Get on The OFFICIAL Email List for the Podcast!



TODAY'S AWESOME GUEST

ANGIE GRIFFITH

Angie Griffith is the host of the Podfluencer Society podcast and a seasoned entrepreneur in the podcasting space. With a background in artist management and a passion for helping creators build thriving brands and businesses with their podcasts, Angie brings a wealth of knowledge and experience to the industry.



Hey, it's Kevin!


I hope you enjoyed today's episode! If there is ever anything I can do for you please don't hesitate to reach out. Below, you will find ALL the places and ALL the ways to connect!


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  • Show Notes

    How does a smalltown girl move to Nashville in pursuit of fulfilling her Country music dreams to then find herself in the heart of the podcast industry?

    "If you stick with something long enough and keep

    improving, there's no way you can fail."

    In today's episode, Angie Griffith shares her journey from pursuing a career in the music industry to becoming a successful podcast host and entrepreneur. She discusses the challenges she faced in the music business and how this would ultimately lead to her interest in podcasting.

    Angie emphasizes the importance of authenticity and vulnerability in podcasting and shares her belief that a podcast is the most powerful asset a small business can have. She also talks about her own struggles, trying to make it in an industry that so many others fail to do.



    EPISODE AT A GLANCE

    • Podcasting is a powerful asset for small businesses, whether it's used for direct monetization or as a marketing tool.
    • The only way to fail is to not make a decision and stay the same.
    • It's important to be authentic and vulnerable in podcasting to create a strong connection with the audience.
    • Building a successful podcast takes time and commitment, and it's important to stick with it even when results are not immediate.
    • Podcasting can be a valuable tool for creators who are building thriving brands and businesses.



    LINKS & RESOURCES

    MENTIONED IN THE EPISODE



    BE IN THE KNOW!

    CLICK HERE to Get on The OFFICIAL Email List for the Podcast!



    TODAY'S AWESOME GUEST

    ANGIE GRIFFITH

    Angie Griffith is the host of the Podfluencer Society podcast and a seasoned entrepreneur in the podcasting space. With a background in artist management and a passion for helping creators build thriving brands and businesses with their podcasts, Angie brings a wealth of knowledge and experience to the industry.



    Hey, it's Kevin!


    I hope you enjoyed today's episode! If there is ever anything I can do for you please don't hesitate to reach out. Below, you will find ALL the places and ALL the ways to connect!




    Stay Awesome! Live Inspired!

    © 2024 Grit, Grace, & Inspiration

    Show Transcript

    [TRANSCRIPT]


    0:00:00 - (Angie Griffith): It. And I know it takes time. Again, nothing is overnight. But I see how powerful podcasting can be as a business asset. Whether you're making money directly through your podcast or your podcast is a marketing tool, directing people back to another arm of your business. Whatever it is, I firmly believe that a podcast is the most powerful asset a small business can have.


    0:00:24 - (Kevin Lowe): You it. What's up, my friend? And welcome at Degrit, grace and inspiration. I am your host, Kevin Lowe. 20 years ago, I awoke from a life saving surgery only to find that I was left completely blind. And since that day, I've learned a lot about life, a lot about living, and a lot about myself. And here on this podcast, I want to share those insights with you. Because, friend, if you are still searching for your purpose, still trying to understand why, or still left searching for that next right path to take will consider this to be your stepping stone to get you from where you are to where you want to be.


    0:01:05 - (Kevin Lowe): It's no doubt that in this life, we are faced with choices each and every day, we have a choice to make. Now, yeah, some of those choices are bigger than others. Some of them are more impactful on our lives than others, but nonetheless, they are choices. Now, here's the important thing that I want to say is that most people think that when presented with a choice to make, that there's a right choice and a wrong choice, there's a right decision and a wrong decision.


    0:01:38 - (Kevin Lowe): Well, I'm here to change that way of thinking because I believe the only way that you can fail is if you choose to forego a decision at all. You choose to not move forward in life. You choose to stay the same because, well, even though you may choose option A and it leads down the direction you had hoped to go, and that leads you to think that, hey, I made the right choice. Whereas if in another situation, another day, another moment, you instead chose option B, which led you down a different path, something you never saw coming.


    0:02:26 - (Kevin Lowe): And at first glance, you're led to believe that you chose wrong, that you lost. But, well, it doesn't work like that because if you keep going, you're going to finally see, oh, no, I was just led to see and experience a different part of life. And most of the time, you're going to end up realizing that your life is better because of it. It's the beautiful, crazy, messed up way that life works. My name is Kevin Lowe. I'm your host, as well as a transformational life and business coach when not sitting here behind the microphone of the podcast.


    0:03:08 - (Kevin Lowe): Today, I am bringing you episode number 212 with a woman named Angie Griffith. Now, why was I talking all about this choice talk in my perspective on no bad choice? Well, that's because angie Griffith in her story, I believe is a perfect representation of this very mindset. My interview today with Angie wraps up my six week series on giving back to podcasting by showcasing my favorite people in the podcast industry.


    0:03:46 - (Kevin Lowe): Angie has an exciting story, a life full of choices. Choices that have led her in directions that I don't think she ever saw coming because, well, Angie at one point in time would make a choice to move to Nashville, Tennessee in pursue of a country music career. Well, that choice would lead her down many different twists and turns to find her where she is today doing something totally different. And that is the host of Podfluencer Society.


    0:04:21 - (Kevin Lowe): Angie is an amazing podcast host who wears her heart on her sleeve, who isn't afraid to share the ups and the downs of her entrepreneurial successes and failures. That is what attracted me to Angie so much, is that she is real, she is honest, she is Angie Griffith. And her story, well, I hope her story encourages you to realize that maybe you're headed down a path in life and you're really not sure where it's going.


    0:04:57 - (Kevin Lowe): Things haven't gone the way you had planned. But that doesn't mean that you should give up. That doesn't mean that you should turn around. It just means that you got to keep going and see where this road leads you. And chances are it's going to lead you somewhere more amazing than you ever thought possible. With that said, I introduce you to Angie Griffin.


    0:05:26 - (Angie Griffith): I always knew I wanted to work in the music business. When I was little, like third grade, I created like a fake record store in my bedroom and I would sell CDs to my imaginary friends. I mean, nerd alert I would actually go into because, you know, back in the day of physical CDs we had liner notes and I thought it was a fun activity to skim through CD liner notes to try to find typos and spelling errors.


    0:05:56 - (Angie Griffith): And it's jokes on me because I have become such a detail oriented person that in my time in management, I was like the go to for every single client on our roster before their CD would go to print, it would go through my desk because I have the eye. And I hated it. I hated it so much. But I would spot the errors.


    0:06:19 - (Kevin Lowe): Yeah.


    0:06:20 - (Angie Griffith): So I didn't know that I would be in management. I thought I was going to be on the artist side. So when I was a little girl, I was like, I want to be a singer. And then as I grew up, I started to realize that actually I wanted to be a songwriter because it wasn't necessarily that I wanted to be on stage, but it was more so I wanted the residual income. Again, it goes back to this dream we're sold of making money in your sleep. And when I learned about copyright, and I learned about licensing music. I was like, yeah, that's what I want to do. I want to write songs, and I want to live my life right.


    0:06:53 - (Angie Griffith): So I started playing open mics and little shows around the South Side of Chicago, where I was a bigger fish in a very small pond. And then I moved to Nashville, and I was like, okay, I'm not as good as everybody else, and I had to just really get honest with myself. And it wasn't that I truly believe I'm a fantastic songwriter. Not to toot my own horn, but I can write a song. And especially if I had worked on that craft for the past ten years, I know without a doubt, I would be great in a writing room.


    0:07:27 - (Angie Griffith): But where I was lacking was I played a guitar based on memory. Like, I didn't have proper guitar lessons growing up. I was so terrified every time I went on stage, even at a writer's round, that I would forget a chord. And because I don't know the theory behind the like, I'm just literally frozen if I forget something. So I knew I didn't want to be playing open mics, but also, just like in Nashville, everyone is so and, like, if you don't play an instrument, you're not really invited into writing rooms because everyone plays instruments here and they play them really well. So I had to figure out, like, okay, what can I do?


    0:08:04 - (Angie Griffith): And I knew again, I wanted the residual income. I wanted to be my own boss. So while I was in college, I founded the very first songwriting internship at my university called Belmont University. And that was actually really cool, looking back on it, to say that I was the first person to ever have a songwriting internship. But then after college, I started my own publishing company, and I won't go into too many details, but eventually what I learned was very quickly I learned this, is that the music industry is all based on who you know. Like, it's not what you know, it's who do you know, what rooms can you get into? And coming straight out of college, I didn't have that leverage that I needed, and so I just felt really stuck. And then I decided I was working at this high end club, like a private club, making three times what all my friends were making who were starting in the music industry, because music industry pays like absolute garbage, especially at the beginning.


    0:09:00 - (Angie Griffith): But I just couldn't pull myself away from cocktail waitress job because of the money. And so I started to get real with myself, and I was like, Listen, if I don't get started now, I'm going to be, like, 50 still cocktail waitressing, and I'll never have gone after my dreams. It's now or never. I'm going to have to take a salary cut. And so I was deciding what I wanted to do, and I didn't really know what management meant at the time.


    0:09:29 - (Angie Griffith): I, too thought it was way more glamorous than it actually is. And so I just decided to take this job at a management company, realized I didn't love it, but I was very good at it, which is why I stayed in it for so long. And then yeah, the rest is history.


    0:09:46 - (Kevin Lowe): Yeah. So now in that role, management, talk to me, what did you actually do? Oh, gosh, what does that role involve?


    0:09:54 - (Angie Griffith): So the best way to describe it is the manager kind of acts like a goalie for the artist. So everything is your fault, everything's your problem, everything's your celebration. As the manager, you're the closest business relationship to the artist. And so that's why I say you act like a goalie. So the artist has all of these external members on their team. They have their booking agent, their lawyer, their publicist, their publisher, songwriters, producers, tour managers, all these different players on their team.


    0:10:21 - (Angie Griffith): And it's the manager's job to absorb all of the information coming in from all of those different people who have their own individual agendas for what is best for the artist's career. And then the manager digests all of that information, brings it back to the artist, converses with the artist, advises the artist, and then comes back to the whole team with a comprehensive plan moving forward that gets everyone closer to the artist goals.


    0:10:46 - (Angie Griffith): So on top of all of that, we're also the ones in charge of every single thing that happens in the artist's professional career and sometimes even personal life, depending on how strong your boundaries are with your clients. But let's say the artist has an award show. It's the manager's job to coordinate travel, to coordinate. What entrance do they go into, how do we pick up their passes, like, what's their access in the venue and how do they get to their dressing room, and all of these little things that nobody really thinks of. So it's very logistics first and creative second, especially if you're the owner or the partner of the management company.


    0:11:26 - (Angie Griffith): It's definitely more of a creative kind of collaborative environment. But as even I was a senior manager, I was still doing so many logistics, and even with an assistant under me, it's like I'm still responsible for what might fall through the cracks on their end. And we just had really high standards at this company that I was at, which is amazing. Made me the detail oriented amazing, I think, business person that I've become largely because of them.


    0:11:53 - (Angie Griffith): But it was no joke, like, no room for mistakes, no room for errors, and just always had I don't think I turned my phone off once in my 20s because you just can't yeah.


    0:12:03 - (Kevin Lowe): How long did you say you worked in that?


    0:12:05 - (Angie Griffith): I was in the music business for, gosh, like, over a decade, just like in various capacities. And then I was in management specifically for just over eight years.


    0:12:15 - (Kevin Lowe): Well, that seems like a really long time in a field like that because that just sounds like so much stress.


    0:12:21 - (Angie Griffith): So much stress.


    0:12:23 - (Kevin Lowe): Yeah.


    0:12:25 - (Angie Griffith): Not even just with the client. Because also you have to realize you're dealing with artists who have very unique and strong personalities that you're navigating. Right. And then if you're managing a band, you have five, six, seven, sometimes eight band members that you're navigating. Right. But also just the internal dynamics of the management company itself. Right. Like dealing with your bosses who have their agenda for the artist and then trying to keep up with the logistics for your boss's travel, especially as an assistant.


    0:12:52 - (Angie Griffith): There's just so much that goes into it. It's like people have no idea.


    0:12:56 - (Kevin Lowe): Yeah. No, that's insane. Now, I'm curious, was there a specific moment towards the end when was that spark that said, I have to do something different?


    0:13:11 - (Angie Griffith): Yeah, honestly, the spark happened pretty gradually because the music business, although I've described it as this really difficult landscape to navigate and a lot of work, but it also the amount of work it takes to get to the position I was in. Working with the caliber of clients I was working with, that is something that I had to think long and hard about if I want to give that up or not. Right.


    0:13:40 - (Kevin Lowe): Yeah.


    0:13:40 - (Angie Griffith): People would have given their right arm to be in the position I was in. And even now, I'm getting emotional just talking about it because even now, I'm like, wow, I could see myself living a parallel life. Like, I was about to build out a podcast department. They offered that to me before I left. And I could have done that. I mean, I did that for a year during the pandemic there, but they wanted me to stay okay. And do that.


    0:14:02 - (Angie Griffith): And I could see myself living that life like, I would have loved it in many ways. But the reality that I came to for myself after about two years of thinking hard about it was I care more about creating my own generational wealth and setting my future kids up for success and taking care of my family in the way that I want to. Like being in control of my time as an entrepreneur. That lifestyle was more important to me than all the work it took to get to the position I was in.


    0:14:39 - (Angie Griffith): And so once I made that decision, it was like such a weight off my shoulders. And what happened was this was like 2018 or so, is when I came to that conclusion and when I decided, okay, it's time. I'm going to tell the company that I'm leaving management. The reason I wanted to tell them is because I had been working on the same client literally since we signed him to the company. We signed him the week I was hired, and no other manager besides the partner of the company above me had ever touched his account.


    0:15:14 - (Angie Griffith): And he was a legacy act. He's one of our biggest clients. And I knew that I didn't want to just leave them high and dry on that account. And I just thought they would appreciate me coming to them early on, right, so they could find the right person to replace me and so I could properly train them. And so I ended up telling my bosses I was leaving well before I knew what I was going to do, where I was going to go.


    0:15:36 - (Angie Griffith): I didn't know any of that. And there was, like, a very strong chance that they could have given me two weeks, right, and I could have had to figure out what I was going to do. But they responded in the way that I hoped they would, and they said, thank you so much for telling us. We are appreciate that, we respect your decision. We don't want to see you go, but let us know how we can help you. And in the meantime, we'll start interviewing a replacement. And the timing, it'll just work out. They were like, don't worry about it. We're not worrying about it. And so I wasn't worrying about it was going to be great. And they even said, if you find somewhere you want to work or you find someone you want to partner with, let us know. Let us know how we can recommend you. Put in a good word. It was just like this dream scenario. Okay?


    0:16:16 - (Angie Griffith): One of the very first meetings I took was with another manager in town who was, like, at the level of my bosses. He also owned his own management company, had really high caliber artists, and he had been wanting to build out a brand partnerships department within his management company. And for the listener who might not know what that is, essentially it's a department that connects brands with artists. So, like, for instance, if they manage a country act who's going out on a tour, we want to find a brand, like, let's say, Firestone Tires to sponsor the tour. Right?


    0:16:48 - (Kevin Lowe): Okay.


    0:16:48 - (Angie Griffith): All right. So he had been flying people in and interviewing left and right, and he just hadn't found the right person to build out this brand partnerships department. And I went and I talked with him because I thought this could be such an amazing opportunity, because I love brand partnerships, I always have. But also it was an opportunity for equity, but with support. So I would have equity in this department he was building out, but I would also have a salary, which for me was like, best case scenario.


    0:17:17 - (Angie Griffith): And so he ended, know, agreeing to hire me. That was like, the plan. And in one of our very last meetings this is crazy. And Kevin, you probably know this story just from listening to my podcast, but for everyone else, I was leaving his office, and he asked me this question. He was angie, like, both of us have very strong relationships in the music world, but in the brand world, we both are kind of starting from scratch. So do you have any ideas for how we can create these strong brand relationships?


    0:17:48 - (Angie Griffith): And I was almost embarrassed to say my answer because I just thought off the top of my head, I hadn't thought it through. But I was like, what if we start a podcast where we interview the heads of brands? And that way we're building up this rolodex of heads of companies that know, love and trust us, and we don't need anything from them right then. But when we do need something, we're going to have somebody who loves us.


    0:18:10 - (Angie Griffith): And he was like, that's brilliant. He was like, do you know how to start a podcast? And I was like, no, but I'm a manager. I can figure anything out. And he was like, okay, so he was traveling for the next three weeks. And so he's like, while I'm traveling, I'm going to be talking to my business manager. We're going to figure out your salary and equity and all of that stuff, and then you talking to me. He was like, you figure out how to start a podcast, and then we'll reconvene in three weeks.


    0:18:41 - (Angie Griffith): So I was like, okay, great. Literally, the logistics of starting a podcast was like, easy, okay? Even having no experience in podcasting at the time, I was like, okay, done. Check production equipment, that stuff. It was like, no problem. But when I started to actually map out what the podcast would look like, I realized very quickly, we can't start a podcast based on what the podcast can do for us.


    0:19:10 - (Angie Griffith): We have to start a podcast based on how are we going to build an audience that would attract the head of Firestone Tires. To want to be on our podcast, we need to bring value to an audience. We need to build a brand. And so it turned into, what podcast are we going to start? And I came up with a title. I did, like, a cover art for the podcast. I came up with an intro, a recorded intro with music and everything.


    0:19:41 - (Angie Griffith): Social media. I made up a fake social media Instagram account with all the branding. I thought of everything. And then when we met again in three weeks, I sat down with his entire company, not just him. And I was like, I need 20 minutes of your undivided attention. And I pulled up my Canva presentation, and I presented this idea for this podcast that we could start as a company. And after that meeting, he was like, Angie, like, I would love to start this brand partnerships department with you, but I'm thinking, and I want to know what you would think.


    0:20:18 - (Angie Griffith): How would you feel about me signing you as our first ever podcast client? And instead of building out this brand partnerships division right now. Let me just match the salary you're already making plus bonuses based on what we can do with the podcast. And I was like, am I in a dream? Like what? It is unheard of for a management company to offer a talent deal to another manager. If anyone in the entertainment industry knows, it's, like, totally unheard of. I was like, on cloud nine, and I was like, yeah.


    0:20:52 - (Angie Griffith): He and I both thought about it separately because he also had a relationship with my bosses. And in business in general, not even just entertainment, but in business in general, relationships are so important, you just always want to preserve the relationships you have. So we both came together and we thought that it was the right thing to do for me to offer the opportunity to my current company first.


    0:21:13 - (Kevin Lowe): Okay.


    0:21:14 - (Angie Griffith): And I was thinking, like, of course they're going to say, Angie, like, this is like, we wish you all the best of luck, right? But I was going to feel good about offering it to them. So I fly to La. I'm like sitting with all my bosses at this big fancy conference table pitching them this idea, and they said, okay, we'll offer you your salary plus bonuses, plus you get to keep your assistant. And I was like, what?


    0:21:40 - (Angie Griffith): In what world? And for reference, I think at the time, my base salary was I want to say it was like $70,000. Okay.


    0:21:50 - (Kevin Lowe): Okay.


    0:21:51 - (Angie Griffith): And I'm like, this is insane to literally play around and create a podcast. You're going to pay me $70,000 plus bonuses and keep my assistant, who was probably making at the time like, 40 grand. And I was like, okay, so that was the plan. And so at the time, I had two clients that I was managing day to day, which means I was their primary point of contact. Like, I was the head manager on two accounts, and one account was that legacy act that I mentioned earlier. And then the other one was kind of a rotating client.


    0:22:22 - (Angie Griffith): It would be sometimes like a smaller act that we were developing or whatever. So I was able to transition the smaller act right away because it was an associate manager was about to get promoted, and that was perfect timing. So I transferred that one act. So I still had my legacy act while we were still interviewing other managers. And then in the second half of my time, I was working on this podcast project.


    0:22:46 - (Angie Griffith): Well, wouldn't you know, that's exactly when the pandemic hit. And so for a management company where 95% of our income was touring, that obviously impacted us in a huge way. Like, we had to pull down stadium tours, arena tours, full tours. I mean, I'm talking like, this is a lot of money. We're pulling off the books. We had to let people go from the company. Everyone got salary reductions obviously, it was not the right time to start this creative podcast risk of a project, right?


    0:23:19 - (Angie Griffith): And I agreed. Obviously wholeheartedly. And so we all decided in the meantime, I would build out a podcast division along with one of the partners of the company, and we would just learn about the podcasting space, especially me. Learn about the podcasting space, create relationships and all of these things so that whenever the world got back to normal, we could go back to our plan and we would have better insight and all of the things we needed. And I told them, I was very clear with them. I was like, I'm not staying here to build out a podcast division long term.


    0:23:53 - (Angie Griffith): I'm going to do this in the interim because it makes sense. But I just want you guys to know this isn't a long term department that I'm building out here. You may have to hire someone to take this over, right? And they were like, okay, so then we start to put back up all of our tours, and I start to realize we're never going back to this original podcast project because we built out this department and it's like, going really well and all of these things. So I ended up having to go back to them and say, you know what, guys, I love you, but I technically quit three years ago, and it's time to just go our separate ways.


    0:24:26 - (Angie Griffith): And they were like, obviously they were really bummed because they were hoping that I was actually going to change my mind and continue building out this podcast division. It was an amazing opportunity, truly. I swear in a parallel universe, I'm doing it because it was a really hard decision to turn down. But on the other hand, I had to go back to the decision I made three years ago where it's so important that I build my own thing, right, and have autonomy over my time, which was never going to be possible working for somebody else.


    0:24:55 - (Kevin Lowe): Yeah. Why do you think that was so important to you?


    0:24:59 - (Angie Griffith): It's always been important to me, even since I was a little girl. I've never considered a career where I didn't have autonomy over my time. Not to say that I don't want to work hard. I will work harder than anyone. I work 1214 hours a day sometimes like crazy weekends. I'm not opposed to work. And I've done hard work since I was 14 years old. I've always had a job, and I've always had three, four jobs. Right.


    0:25:26 - (Angie Griffith): But at the same time, I've always had this vision for myself that I can work from where I want, I can travel, work remotely. And it was not going to be possible being an artist manager at the company I was working for and in the way that I was. And to be honest, I never enjoyed being an artist. Didn't I didn't know what a manager was when I took that position, I just got really good at it. And it was never my dream to be an art. I wanted to be a songwriter. Right?


    0:25:55 - (Angie Griffith): I don't know. Yeah. So I just always wanted to have my own business. And honestly, when I was still in the Chicago area, before I actually moved down to Nashville to pursue a songwriting career, I was running a family grocery business. Very quick story. My very first boyfriend, when we were 19, he had always known he was going to take over his family's grocery business. They had a grocery store. It was like a multimillion dollar business, small business.


    0:26:22 - (Angie Griffith): And when we were 19, the store burned down and his dad didn't have the proper insurance. And so his dad, him and me built it from scratch the same way his dad did when he came here from Greece in the 70s. He started selling grapes on the side of the road. And so my boyfriend and I and his dad started selling watermelon and sweet corn on the side of the road. And we turned it into a grocery store in a couple of years.


    0:26:47 - (Kevin Lowe): Wow.


    0:26:48 - (Angie Griffith): I mean, you can imagine how hard we were working. Like, grocery is no joke of a business. And I freaking loved it. Again, in a parallel universe, I would still be running that grocery store. It's all about just having my own equity in something, right. It doesn't matter what it is. I have so many different talents. It's just what I've learned about myself is you have to pick something and focus on it. Otherwise, I'm just never going to be successful in anything because I just jump, jump, jump.


    0:27:14 - (Kevin Lowe): Yeah, no doubt. When you are on this journey, where you've been, even where you are today, is there anybody and I'm going to talk either celebrities, musicians, or just people in your personal life that are like a figure that you look to for inspiration.


    0:27:38 - (Angie Griffith): In the podcasting space?


    0:27:40 - (Kevin Lowe): No, just anyone. Whether like I said, whether it's somebody high up, a celebrity who everybody knows, or somebody in your own just personal world. Just curious if there's anybody who you get your inspiration from to keep going to keep doing what you're doing.


    0:27:59 - (Angie Griffith): I think there's a few. And I'll just speak to the business side of it. I see podcasters in particular because I wouldn't be working as hard on my podcast and in a whole business around podcasting if I didn't really truly believe in what it can bring. And I know it takes time. Again, nothing is overnight. But I see how powerful podcasting can be as a business asset. Whether you're making money directly through your podcast or your podcast as a marketing tool, directing people back to another arm of your business, whatever it is.


    0:28:30 - (Angie Griffith): I firmly believe that a podcast is the most powerful asset a small business can have. And so I look at these big I mean, people that have. Been in podcasting since the glory days when it was much easier to get discovered and much easier to get listeners. But it doesn't mean that they're not working as hard as everyone else, right? So I look at, for instance, Alex Cooper, who built call her Daddy from Absolute Scratch, and look at what it is now. It's getting, what was it? $60 million for a three year deal from Spotify.


    0:29:03 - (Angie Griffith): That's crazy, right? And of course, she had help from Barstool early on in her career, but who's to say I can't get help from a marketing partner at some point that can blow my brand up? Or I look at the boss babe podcast. Danielle and Natalie started boss Babe podcast. I don't know the exact year, but it had to be early on, like, probably 2016, 2017, if I had to guess. And they're still going strong with a multimillion dollar seven figure business.


    0:29:30 - (Angie Griffith): All started from their podcast. I look at Allie Reeves, who? Her podcast is called All In with Allie. And in three years, she now has I believe she's almost at the seven figure mark. But all of this is possible, not just because of their podcast, but the podcast has a lot to do with all of these different scenarios. I mean, especially Alex Cooper, obviously. But I really look at people who are doing big things in this space, and I just keep my eye on that because I know it's possible.


    0:30:02 - (Angie Griffith): If I keep taking aligned action and pivoting when I need to pivot and just working towards my goals and not taking no for an answer because I've seen them do it, I know it's possible. So if they can do it, why can't I?


    0:30:15 - (Kevin Lowe): Yeah. I love it. One thing that I have truly admired about you ever since I got to know you through the podcasting space, and I've seen you on this journey in your own business and your own podcast. What I truly admire about you is that you are probably one of the most real, authentic, don't care, let down your hair, let people see Angie Griffith without makeup. We're speaking just figuratively here in the fact of letting people in on the fact that life is tough.


    0:30:55 - (Kevin Lowe): Entrepreneurship is horribly difficult. Rarely does it go in these dream scenarios. It's tough and it's the grind. And yet I look at you on your podcast and you're real about it, and you do that and you're authentic and you put your guard down. Where does that come from? And what made you decide to not be, like, the norm, to not shade that, but to let people in on what's really going on?


    0:31:28 - (Angie Griffith): Well, first of all, thank you so much for acknowledging that, because it is like a decision that I made, right? Because I can choose to share the highs, only the highs, which some people choose to do. But I really feel like if I want to really impact somebody's journey, I need to share with them the lowest lows. And I started actually recording. So the first year into my podcast, I released this episode called My Unfiltered Truth, year One in Online Business.


    0:32:00 - (Angie Griffith): And I just completely, like you said, unfiltered shared my expectations versus realities, and I shared how much debt I was in and how my download numbers were awful. And me at the time, positioning myself as a leader in the podcasting space, talking about my low download numbers is a tough decis

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