Episode 231 · October 31, 2023 · 39 minutes, 53 seconds

From Loss to LinkedIn: Deanna Russo's Journey from Personal Tragedy to Professional Triumph

About this episode

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Deanna Russo has been on a mission to keep the story of her sister alive after losing her to a drunk driving accident. Through her own physical challenges and the emotional toll of her sister's absence, somewhere along the way LinkedIn would enter into her transformational story!

"I crashed into LinkedIn in 2018!"

Deanna Russo shares her personal story of loss and resilience, starting with the tragic death of her sister in a drunk driving accident. She discusses the impact of the accident on her life and how it led her to become an advocate for drunk driving awareness. Deanna also opens up about her own experience with a car accident and subsequent lung cancer diagnosis, highlighting the importance of early detection and the power of positive thinking.

In the second half of the interview, Deanna dives into the world of LinkedIn and explains why it is a powerful platform for networking and professional growth. She discusses the misconceptions about LinkedIn and shares her strategies for creating engaging content and building meaningful connections. Deanna emphasizes the importance of storytelling on LinkedIn and how it can help individuals and businesses stand out in a crowded digital landscape.

EPISODE AT A GLANCE

- "If someone hears something in my story that they can relate to, I can change their mindset."

- "LinkedIn has the sanest of people. The crazy people don't seem to hang out as much."

- "LinkedIn is a professional networking platform, but it's not just a bunch of CEOs and suits."

- "LinkedIn allows you to tell stories and have meaningful conversations with others."

LINKS & RESOURCES

MENTIONED IN THE EPISODE

FOLLOW YOUR HOST, KEVIN LOWE, ON LinkedIn

FOLLOW GUEST, DEANNA RUSSO ON LinkedIn

VISIT DEANNA'S WEBSITE: LeverageUpLLC.com

BE IN THE KNOW!

CLICK HERE to Get on The OFFICIAL Email List for the Podcast!

TODAY'S AWESOME GUEST

DEANNA RUSSO

Deanna Russo is a LinkedIn expert and the founder of Leverage Up LLC. She helps individuals and businesses leverage the power of LinkedIn to grow their networks, increase visibility, and achieve their goals.

Hey, it's Kevin!

I hope you enjoyed today's episode! If there is ever anything I can do for you, please don't hesitate to reach out. Below, you will find ALL the places and ALL the ways to connect!

© 2026 Grit, Grace, & Inspiration

Hey, it's Kevin!

I hope you enjoyed today's episode! If there is ever anything I can do for you, please don't hesitate to reach out. Below, you will find ALL the places and ALL the ways to connect!

Read the conversation

Here is the opening of the episode transcript. Continue reading to expand the complete transcript without leaving this page. Choose any timestamp, or click a transcript paragraph, to start listening from that moment.

SPEAKER_03: I crashed into LinkedIn in 2018.

Oh my god, Kevin, that's it! 1998, Karen was killed.

2008, my accident into my lung cancer.

2018 was when I came to LinkedIn.

Something crazy is gonna happen in 2028! Oh my god!

Continue reading the full transcript: 444 additional lines

SPEAKER_02: What's up, my friend, and welcome to Grit Grace Inspiration.

I'm your host, Kevin Lowe.

Twenty years ago, I awoke from a life-saving surgery only to find that I was left completely blind.

And since that day, I've learned a lot about life, a lot about living, and a lot about myself.

And here on this podcast, I want to share those insights with you.

Because, friend, if you are still searching for your purpose, still trying to understand why, or still left searching for that next right path to take, well, consider this to be your stepping stone to get you from where you are to where you want to be.

What's up, my friend?

Welcome back to the podcast.

How are you today?

If this happens to be your first time here, welcome.

I am glad to have you.

If you're an old timer, well, friend, welcome back.

This is my little corner of the podcasting universe where I get to do my very best effort at spreading a little bit of positivity in the world.

Today, it's no exception.

Because today I have an interview with a woman named Deanna Russo.

Deanna's interview is a pure example that work and life they can be intermixed.

Because today we are talking about two totally different topics, but they are all related to our guest.

We're gonna talk about her personal life.

We're gonna talk about some serious topics, like the loss of her sister from a drunk driving accident.

We're also gonna hear about her own horrific car accident ten years after that.

And then we switched gears quite abruptly, as we did get into what Deanna is doing today and how she can help you.

And that is by utilizing the power of LinkedIn.

LinkedIn, I feel, is a platform that has been totally underrated.

We've all thought about it.

Maybe you even have a LinkedIn profile that you created and then you did nothing with.

Because you think to yourself, well, that's only for people who are out looking for work.

Well, the fact is true that LinkedIn, maybe totally underutilized.

It has got power beyond power.

And for somebody like me who has a love-hate relationship with social media, I've actually come to find LinkedIn pretty awesome.

Because it's not really like your typical social media platform at all.

So you're gonna get to hear all about the power of LinkedIn thanks to today's guest.

So if you're ready for a heartwarming story, if you're ready for some insights on an underutilized social media platform, this is the episode for you.

Now, in the style of today's episode, I want to invite you to follow me on LinkedIn at Kevin LoweOfficial.

I produce a weekly newsletter on LinkedIn called Grit, Grace, and Inspiration.

Ha, you get the theme?

That helps you to get to dive deeper into the stories of the guests that I have on the show, dive deeper into some of my solo episodes, as I dive deep with a LinkedIn article.

So follow me on LinkedIn at Kevin MeloOfficial.

I will be sure that my link is inside of today's show notes, as well as all of the links and information for today's amazing guest.

With that said, ladies and gentlemen, welcome to episode number 231.

Here is my interview with Deanna Russo.

SPEAKER_03: It was March 6th of 1998.

My younger sister, Karen, was home on spring break.

We lived in Buffalo, New York, and she was visiting us and was set to go back to school that following Sunday.

So she was just trying to catch up with as many friends as she could in the last weekend home before she went back to campus.

And so she had called all over.

And back in 1998, Kevin, you'll remember that there wasn't cell phones and there wasn't texting.

So she she was using the landline.

So she called and left messages all over.

So when I called my parents' house to ask my mother something, she was waiting for her friends to call.

And she picked up the phone and like you could hear it in her voice.

She's like, hello.

And I'm like, hi, can I talk to mom?

And she's like, Oh, it's just you.

Because it was the first time that I mean, like, she was obviously waiting from other people.

Like, I had seen her the night before.

So it was like, I was just like, I was just the sister.

I was just the big sister.

So, but what happened was eventually her phone did ring and her friend did call.

But that, oh, it's just you was my last conversation with her.

It was that was the last time that I heard her speak.

That was the last time.

So if I would have known that that was the last time, I would have told her how much I'll love her, how much I will think about her every single day, and how a second will go by where I won't think about her.

But the thing is, I wasn't given that choice.

Someone made the choice to drink and drive and then play games with other people's lives on the road.

And what happened was Karen had gone out with her friend Katie.

So the phone did ring, and and the two girls had a great time laughing and catching up.

And they were at Katie's house.

They went to the mall first, and at the mall, they bumped into my parents who were headed to a movie.

And my dad is very authoritative.

That's the best way to say it, but very authoritative.

So when he reminded Karen that she has a curfew, she rolled her eyes.

I mean, she's 18, Kevin.

So like she rolled her eyes and she's like, okay, whatever you say, pretty much, I'll be home.

But instead of coming home from that movie to find her talking on the phone, listening to music, watching TV, whatever it is, they came home to a blinking light on their answering machine.

And even all these years later, my parents still have an old-fashioned answering machine.

And every time that I call them and I get the machine, I have to say, it's me, it's not an emergency.

Because it was a nurse from the hospital, and all they said was that it was emergency, and that was it.

That was all they they knew that she had been into an accident, but they didn't know anything else.

So my phone rang at 1222 in the morning, and I got to the hospital first, but we'll back up for a second.

So she was with her friend Katie, and they went to the mall, they went to Katie's house, and then they went to Katie's mom, asked them to pick up Katie's grandma, who lived just a short distance away.

It wasn't far at all.

And they said the girls said that the plan was to get grandma, and then afterwards, they would go get milkshakes.

It was one of Karen's favorite treats.

Like she was just she just enamored by the sweets.

But they never made it to get milkshakes because on the way to pick up Katie's grandma, they were driving down a two-lane road.

It was 30 miles per hour in each direction.

Two parked cars, like two, like the two lanes of traffic, and then there was parked cars on either side.

And they were driving, and then another car was speeding toward them, crossed over the double yellow line to pass someone, and crashed head on into Katie's car.

And Karen was sitting in that front passenger seat.

And it was almost instant.

They got her heart started three times from the crash scene to the hospital.

And that was our way of saying that she was fighting up until the very second.

But the impact was just too, it was too much.

So my phone rang at 1222.

My mom told me to go to the hospital.

And my then boyfriend, now husband, we walked in and we I identified myself at the front desk.

And then I didn't even have maybe five minutes to sit down in the chair in the waiting room before they took me to another waiting room.

And on the way to the waiting room, Kevin, I passed so many police officers.

So many.

Like I just, but I didn't think twice about it at the time.

But now I know that all of them were there for Karen.

But I didn't put the two and two together at the time.

So we're at in the waiting room, the smaller waiting room, and they said, wait here until your parents get here, which boggled my mind because I'm 21, almost 22 years old, and I don't understand why I can't see my little sister.

So I started getting nervous and frantic, and then they walked in, and a police investigator walked in and said that there was an accident and Karen didn't make it.

That's how they told us.

Karen didn't make it.

SPEAKER_00: Wow.

Wow, wow, wow.

SPEAKER_03: Now the kicker of the story, I always call it the kicker because it's really the part that just boggles people's minds.

Earlier that day, the individual who was driving the car had stopped to get his car serviced and get his tires serviced.

And the worker had seen he had been drinking.

He like looked at him, did a once over, and he called police because he's like, you shouldn't be driving.

So the town police, not actually, it was if you actually saw where the crash happened and where that service station was, you'd be like, oh my God.

So it really wasn't far at all.

And the police came as he was pulling out of that service station, and they gave him all of the tests.

He blew a.04 at that time, which wasn't legally drunk in 1998, isn't legally drunk now, but he was driving without license, without registration.

The car wasn't even insured under his name.

And they held him on an$80 fine because he had two priors that we know of, two prior DWIs.

So within five hours, Kevin, he got bonded out of jail, got his keys, got his car, stopped at a bar to drink more, came speeding down that street and slammed into the car that they were riding.

And police said he was going about 55 in a 30.

And he had a BAC afterwards of 0.14.

SPEAKER_02: Wow.

Wow, wow, wow.

Now, did Karen's friend, did she, what was Katie survived.

SPEAKER_03: Katie survived the crash.

The physical pains, she can't stand for long periods of time, and she's a teacher, which makes that a little challenging.

So she'll have to sit down in the middle of her class and kind of give her knee a break.

She had surgery on her nose almost on the 10-year anniversary, so she can smell better than she did for nine years leading up to that.

But the emotional scars of having to sit there and watch your best friend die, that's that's gonna stay with her forever.

That'll stay with her forever.

SPEAKER_02: Oh, 100%.

Now, just painting the picture, have they picked up the grandmother?

SPEAKER_03: No, they had never picked her up.

They were going to get her.

They and I mean, you're right.

You know what, Kevin?

In all the years I've been telling this story, I never thought about the fact that they never picked up grandma, and she could have been in that car too.

SPEAKER_02: Yeah, yeah.

Now, talk to me a little bit about more about your sister.

Like, what was your age difference?

What was life like for the two of you growing up?

SPEAKER_03: We were four years apart, and it was just the two of us.

So there were so many stupid squabbles.

There was so many.

It was just like, I don't know, uh, too many people who have a brother and sister who have not fought at one time or another.

We would have the stupidest arguments, but we actually, and like from 1997 to 98, something changed.

Like everything had changed because I graduated college, she graduated high school, she moved off to the dorms, and it was like all of a sudden we became adults just in that time.

So we were just starting to really understand how much the sister relationship can really evolve and how much we meant to each other, and then this whole thing happened.

So that's what's really crazy.

But she was like a friend, she was the the kindest person, and just a few weeks before it had happened, she'd been named as trainer to the college's softball team.

And she thought that was the biggest deal.

She thought she was just so excited because she didn't go to the the campus on a softball scholarship, but she played for 12 years leading up to school.

So to be named as trainer to like your favorite sport that you spent all of those summers playing, that was pretty cool.

She was just like really excited for the opportunity.

SPEAKER_02: Wow, wow, wow, wow.

Oh my goodness.

Now, how about for you specifically after the accident, in the days after the years after?

What was the process like for you and still is of overcoming that loss?

SPEAKER_03: Oh, I I think about her all the time.

I think about her all the time.

The days after we had to go through all the court stuff.

So he survived the crash, he pled guilty in court, he was sentenced five to 15 years.

I wanted to, and I did, I did get a chance to speak at the sentencing, but when all the court stuff was wrapped up, I said, Well, how can I keep telling her story to keep the memory alive?

And within two months of the sentencing, I was speaking at the very first victim impact panel that I was given that opportunity.

And I've been telling her story ever since.

Ever since.

I've been because I feel like even though she's not here, she was still a person who needs to be remembered.

She was still a person who touched so many lives.

For 18 years, we were given such a wonderful person.

And because of someone's carelessness, that was all ripped away from us.

So my grief and my frustration and my anger has now been fueled and funneled into telling her story.

SPEAKER_00: Wow.

SPEAKER_03: Yeah.

And where wherever I go, Kevin, wherever I go.

So I've lived in Western New York, I've lived in South Carolina, I have been in Ohio now for six years.

Wherever I go, I find opportunities to tell what type of person she was.

And the only time that I get really emotional as I'm telling her story is when I start to talk about my kids.

Because that is a relationship.

They will never get to know the person that I grew up with.

They'll never get to be spoiled as an aunt should.

They'll never like it was it's just, I think the the anniversary of the crash is actually harder hitting for me than her actual birthday.

Because I just think about all of the things that won't be because of the crash.

SPEAKER_02: Yeah, of course.

SPEAKER_03: Yeah.

SPEAKER_02: Of course, I I totally understand.

Why do you feel like you you took that direction?

A lot of people, you know, maybe when when we lose somebody, we just move on with life.

It's easier to overcome it by quote unquote forgetting about it.

SPEAKER_04: Yeah.

SPEAKER_02: Why do you feel like for yourself it has been better for you to constantly keep talking about her?

SPEAKER_03: Because I feel that there's opportunities to change mindsets.

That if someone hears something in my story that they can relate to and that they can say, Oh my goodness, I know somebody exactly like that, or that's so funny about the answer machine, or if there's anything that they can remember, and then the next time they're at a party, or the next time they see someone who's just had a bit too much, that they can then take and remember Karen.

And then that's why I feel like I can change, and I know that every single person who hears a story is not going to change their mind.

And that's not my goal is one.

Every single person that I can tell, if I tell a group of 500 people, if one person changes their mind because they hear her story, then I've accomplished it.

I've gotten it.

SPEAKER_04: Yeah.

SPEAKER_02: Yeah, I agree, and I think that's so powerful.

Now, on kind of this this timeline of life, 10 years after her accident, you were involved in a horrible accident of your own.

SPEAKER_03: I was, I was, which is really, really, really interesting to me how a series of car crashes can just change things.

So in 2008, I was involved in a car accident, and I wasn't seriously hurt, but I was experiencing back pain for like months after the car accident.

And it happened in April, and then by September of that year, the doctor said, I think you need to have an MRI done because we need to rule out other things that might be going on right now.

Because I had had physical therapy and they just they could not figure out why I was having these back pains.

So I had the MRI, and the doctor comes in and says, Well, everything looks good on your back, but something's going on with your lung.

And I'm like, My lung.

So Kevin, I had never smoked.

I had not had been having any problems breathing, and that MRI found nodules that were cancer.

It was a carcinoid tumor in my right lung.

And even all this time later, I have people saying to me, Thank God that you were in that car accident.

I said, I know, because otherwise I'd be living with this for who knows how long.

SPEAKER_04: Yeah.

SPEAKER_03: And it would be growing and growing and growing.

So, yes, that even though the car was totaled, I found out I had cancer because of it.

So they did a biopsy and I went in for surgery.

And my right lung, the lower, like the bottom half of the right lower lung was all removed.

They got all the cancer out in surgery.

For months afterwards, I had to just figure out how to get the lungs functioning properly again.

But the good thing is, I didn't have chemo, I didn't have radiation, but the anxiety of having to go for checkups after that was ridiculous.

It was just like I would instantly go back into well, what if they find something else?

And I had to get these CT scans.

And yeah, so a year ago I was finally given the all clear.

So I don't have to go back for any other checkups.

Luckily.

SPEAKER_02: Oh wow.

SPEAKER_03: Yes.

Wow.

SPEAKER_02: Well, well, that is an amazing feeling when they say that.

Yeah.

Yes.

SPEAKER_03: Oh, I literally skipped out of the hospital.

I was like, I was so excited.

I'm like, oh yay! Celebration.

SPEAKER_02: Yes, absolutely.

No, that is amazing.

Now, it was cancer in the lungs.

Yep.

And now, is it the same type that they would see from somebody who smoked?

SPEAKER_03: It was what's called a carcinomaid tumor.

So there's different types of lung cancer.

There's small cell, and there's like different, so this wouldn't have been from smoking, but the doctors think even today, I was part of like a research paper from my doctor because he had never worked on someone my age.

I was 33 at the time.

He had never worked with someone my age for that.

Usually the patients that he saw for carcinomaid tumors were 60, 70 years old.

SPEAKER_04: Oh, wow.

SPEAKER_03: So yeah.

So he, even though they do not know exactly what caused it, they think it was environmental.

Something in the environment, whether when I was growing up as an adult, whatever it was, I breathed it in.

SPEAKER_02: Yes.

Yeah.

Wow, wow, wow.

That is just crazy.

And and you know, and and you are right though, is you know, I I often say, and in and sometimes I I hesitate to say it because in the situation of of your sister, that is when I hesitate to say it.

The incident of your car accident is why I say it, is that in my life I've come to realize that everything is always is working out.

That everything is happening for a reason.

Now, as I said, I hesitate to say that because in '98, your sister died.

I don't understand why.

I I I hate to even think that I could come up with a reason.

I'm sure you would be the only person.

But then, like I said, ten years after that, you had this car accident, which was horrible, but it let you figure out, oh my gosh, I have lung cancer, and you caught it before it turned into something worse.

SPEAKER_03: Right, right.

I have people that have suggested that the thing happened with Karen not to take her away from me, but to give me a mission and to give me, and it it's true.

I do like if that would not have happened.

I was part of sad students against drunk driving in high school.

Karen was too.

And it was always something that other people talked about.

It was never anything that impacted my family.

So yeah, I have people that suggested that maybe that was the reason.

Maybe that was even though it's so tragic that she was ripped from your life, that you have a story to tell, and you have a mission to spread awareness.

SPEAKER_02: Yeah.

Well, I mean, I think I think the bottom line is that kind of goes back to Sentinel's, I say, is that you know what?

We can't always control what happens in this life, but we can control how we react to it.

Yes.

And the way the way in which you have reacted to the loss of your own sister is absolutely amazing.

Thank you.

And the fact that not only just keeping her memory alive, but using her memory for good to be an impact to just one other person, I think speaks so highly of you, and I applaud you for that.

SPEAKER_03: Thank you.

SPEAKER_02: Yeah.

Now, I have no idea along this timeline of events when this entered your life, we're totally shifting gears from accidents and lung cancer to LinkedIn.

And so, so I'm like, I don't really know how to segue into how do you make a transition?

So, so I guess, Deanna, how did you crash into LinkedIn?

That's good.

That's good, that's good.

SPEAKER_03: So I crashed into LinkedIn in 2018.

Oh my god, Kevin, that's it.

1998, Karen was killed.

2008, my accident into my lung cancer.

2018 was when I came to LinkedIn.

Something crazy is gonna happen in 2028.

Oh my god.

Okay.

Oh my god, something really weird's gonna happen in 2028.

Wow.

That just that you said me.

That's just every 10 years, something like really groundbreaking happens.

Yes.

Okay, so the crazy.

2008, I was in a sales job, and that company wanted me to use LinkedIn in order to connect with prospects.

Connect, I mean, it's a sales job.

So it was like I was selling, and they said, that's the way we want you to grow the business.

And I said, okay.

So I had already had a LinkedIn profile for years leading up to that.

But like a lot of people, I treated like an online resume.

I thought, like, this you put up your picture, you put up the jobs, and then you just set it and forget it.

And I would treated it wrong for all that time.

But in 2018 is when that sales job brought me there.

The company wanted me to cold call message people, like reach out and just say, hi, you don't know me, but please buy for me.

And I did it for a while, and then I felt yucky and spammy and icky and gross.

And I'm like, nope, there's gotta be a better way.

There's gotta be a better way.

I'm like, I'm gonna figure it out.

I'm gonna figure this out.

It's gotta be a better way.

And so I just started spending a little bit more time on it, and I started having conversations on LinkedIn, off LinkedIn.

I started creating content.

And Kevin, I grew without realizing it.

It took me a year and a half to even realize because I was so concentrated on the content and the job that I wasn't paying attention to my numbers.

It was 18 months or so after I started that I looked back and I said, oh my God, I grew from 400 to 11,000 in 18 months.

And then when I left that sales job, I was even more, there was even more followers.

And I left it because they wanted me to transition into more of an administrative role.

And I'm like, this just not, it just doesn't feel like the reason why I was hired.

So I had everyone telling me that I had been networking with, you need to create a business because you figured out something that not a lot of people can do.

And so leverage up began.

And then I so I did all the paperwork for leverage up, and I created the strategy that worked for me and how I want to work with my clients.

Then a global pandemic wipes out all face-to-face networking in March of 2020.

And while it wasn't the most ideal time to start a business, it was a pretty good time to start a LinkedIn-centered business.

SPEAKER_02: Yeah.

Yes.

Wow, wow.

So what happened at that point for the business?

Did it just explode?

SPEAKER_03: Well, I wish.

I wish.

But I think it was easier to attract people given my timing.

I mean, if I look back, clients started coming in almost, I mean, within a matter of weeks of me announcing that I started my business and I had already grown on the visibility side and I had already gotten my feet wet.

So when I launched my business, it was more natural than starting it from scratch.

SPEAKER_02: So amazing, amazing.

Now, for you, when we're talking about these social media platforms, which I personally I personally hate to even group LinkedIn with the term social media because I feel as though it's a different feel.

But for somebody who is like LinkedIn, how old school boring is that?

Talk, talk to me a little bit about what separates LinkedIn from Facebook, Instagram, all the other craziness.

SPEAKER_03: Okay, so I love LinkedIn the most because it seems to have, and more cases than not, the sanest of people.

The crazy people don't seem to hang out as much on LinkedIn as Facebook and Instagram and even Twitter.

Oh, it was known as Twitter.

Now it's X.

Now we're just going like uh it's a symbol.

SPEAKER_02: It's gonna be like Prince where you the social media platform formerly known as Twitter.

SPEAKER_03: Yes.

unknown: Yes.

SPEAKER_03: So you can tell stories on LinkedIn.

I did a post recently about how I quit coffee.

I stopped drinking coffee, and I just as a test, Kevin, I posted it on all of my socials just to see how it resonated on LinkedIn on Facebook and Instagram.

And do you know what?

The majority of the people that could relate and that interacted and had really good conversation with this topic was on LinkedIn.

SPEAKER_02: Yeah.

That's incredible.

That is incredible.

Yeah.

Yeah.

Why do you think the platform is different?

SPEAKER_03: Different than other social medias or different than it was?

SPEAKER_02: Different than other social medias.

And you can even then expand on different than it was.

Because I'm curious to understand that as well.

SPEAKER_03: Yeah.

So it's different than other socials because I think that the people on it, it's a professional networking platform.

But that being said, professional is defined in different words to different people.

So it's not just a whole bunch of CEOs in suits, and there's a bigger B2B presence on LinkedIn than maybe Facebook or Twitter or Instagram.

But there's just really amazing people that have actually given up on some of the other platforms and say, this is the only place I'm hanging out.

SPEAKER_02: Yeah, I love it.

I love it.

Now, you're talking about compared to what it used to be.

Yes.

What does that mean?

SPEAKER_03: It used to be when Microsoft started LinkedIn in 2005, and actually it wasn't even Microsoft at the beginning.

Microsoft didn't buy LinkedIn until years later.

But when it was originally started, LinkedIn was started as a job seeker platform.

And there's still lots of people who are looking for work on LinkedIn.

But that's not the only people that are playing on LinkedIn.

There are people that own businesses, that are people that work full-time jobs.

There are people, like I said, looking for work.

You name it, those people are hanging out on LinkedIn.

So a post like coffee and giving up coffee just produced so much conversation because I ended the post with, do you drink coffee?

Why or why not?

And it was everyone that said, I do, and you can't take it away from me.

Two people that are like, oh, I'm such a tea drinker.

I love tea.

And then I found some people that just their go-to is hot chocolate in the mornings.

I'm like, cool.

That's cool.

I've only had hot chocolate on snowy days, but that's yeah.

SPEAKER_02: That is that is the coolest.

Well, I'll tell you, my personal favorite thing about LinkedIn and what drew me to the platform, and is honestly what even I had had a LinkedIn profile, but never touched it a day in my life until I learned all about the power of doing your own newsletter on LinkedIn.

And so that's what really got me excited and diving into it and uh realizing the immense potential of this LinkedIn newsletter.

And um and so I love it.

And I've been trying to do a LinkedIn newsletter every week, and I just think it's awesome.

Yeah.

SPEAKER_03: Nice.

Well, I'm gonna have to make sure I'm subscribed.

I've been doing a newsletter now for a year and a half, a little bit over.

Almost it'll be in January, it'll be two years.

And what I've found is that it gets people away from their feed, so it notifies everyone you're connected to that you have posted a newsletter, and I'm only doing it once a month.

But the amount of subscribers that I have gotten, it's quite like it's huge.

Just and it's and I'm trying to do something different with my newsletter than I do with my other pieces of content.

So the only time that you'll see me use gifts is in my newsletter because I like to have some fun with it.

But it's not in the exact same.

I've recently gone through all the newsletters that I was subscribed to, and I've turned off subscriptions to some of them because they haven't been updated in months.

So I'm like, you're missing a potential opportunity here if you just concentrate on creating content.

And this is a this is another avenue to go down.

SPEAKER_02: Yeah, absolutely.

Well, well, listen, for somebody interested in LinkedIn, interested in what you have to offer, where is the best place for them to go to?

SPEAKER_03: The best place is LinkedIn, because if you search Deanna Russo on LinkedIn, I will be probably the first person who pops up in the search results.

There is another Deanna Russo who's an actress, Kevin.

And if you do searches, I am now taking over the Google search of Deanna Russo.

SPEAKER_02: That is too funny.

I love it.

SPEAKER_03: Yep, yep.

And there's a website.

LeverageUp has a website.

It's leverageuplc.com.

Leverageuplc.com.

And that's where you can see what it looks like to work together.

But I work one-on-one with people, I work with teams, I have a speaking gigs that I've been booking, and it's just really interesting to follow, too.

My one of my nicknames is purple squirrel magnet.

And it's actually a nickname I got when I was creating videos for the sales job because I actually did a video about what is a purple squirrel.

And in case your listeners are wondering, a purple squirrel is actually a niche position that you could say you're a website developer, however, but if you're a Java web developer or if you work on certain types of platforms, then you're a purple squirrel.

SPEAKER_02: So I love it.

I love it.

SPEAKER_03: You just never know.

You never know what you're gonna get by tuning in.

SPEAKER_02: That's right.

Oh my goodness, we get it all with you.

We get it all.

I love it.

Yeah, Deanna, thank you so much for being here today, for sharing your story, your sister's story, and what of course you're doing on LinkedIn.

Truly amazing.

And for you listening, uh, please know that all of Deanna's information, all of those links, are available inside of today's show notes for easy access.

Deanna, thank you.

SPEAKER_03: Thank you, Kevin.

SPEAKER_02: Amazing.

For you listening today, I hope you have enjoyed today's episode.

I hope that you've gotten something out of it that can truly leave an impact on your life.

And if you think of somebody that you're like, man, so and so would really love this, or I really think so and so needs to hear this, please be sure to share today's episode with them.

That is how we grow the podcast and expand the reach of who is hearing all this goodness.

Until next time, my name is Kevin Lowe.

Get out there and take on the day.

Let the story continue.

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